Press Release
Olive Caps Record Year with 50% Growth
Olive's Digital Publishing Platform Helps Publishers Componentize Content, Unlock and Leverage Information for Further Monetization
Santa Clara, California, January 8, 2008 – In a year where publishers took stock of their web strategies and how to monetize their content assets, Olive Software helped clients from the Anchorage Daily News to the Miami Herald, The Sydney Morning Herald to The Guardian, and Rolling Stone to Red Herring digitize their content to create historic archives and micro-archives, digital editions, and to reach new subscribers and advertisers. In addition, organizations such as the University of Pennsylvania Libraries relied on Olive's digital publishing platform to bring historic archives online that allow scholars worldwide to use the Internet to find, access, and perform text searches on rare documents.
"Microcontent has become a major force in both media and more traditional enterprises. Olive Software gives organizations a competitive advantage, allowing them to manipulate content and other information as discrete components. And as mobile devices such as the iPhone and the Blackberry become more widely used, the trend for providing information in smaller chunks will continue. Olive's digital publishing platform is a proven infrastructure and provides the tools to allow companies to repurpose and monetize their information assets as microcontent, capitalizing on this growing trend," said Yuval Rachmilevitz, President and CEO, Olive Software.
Olive's extensible digital publishing platform - ViewPoint 2.0 - automatically transforms all types of documents into XML components. Components such as articles, images, tables, titles, headlines, bylines, and ads are tagged with rich metadata - transforming information into intelligent microcontent. By unlocking the information within the content, Olive enables customers to publish their information assets as the rich, interactive and searchable media that today's Web users demand.
Customers on Six Continents Leads to a 50% Increase in Business
and a 20% Increase in Customers
Olive Software continues its record growth. With the introduction of
Olive Viewpoint 2.0, Olive ActiveMagazine 3.0, and Olive ActivePaper
Archive 3.0, Olive has attracted a growing number of leading publishers,
universities, and enterprises across six continents.
“The company’s sales continued to perform at the higher end of expectations, due in part to publishers trying to expand their online presence to migrate with their user base,” said Yuval. “In addition, we are encouraged by trends that show an increase in the number of publications creating online archives and using them to generate significant amounts of subscriber- or ad-based revenue. Olive expects this activity to increase as publishers discover new ways to monetize their existing content, and making them available in new ways such as through websites, mobile devices or micro-archives.”
New customers in 2007 included:
- The Guardian
- The Irish Times
- Sydney Morning Herald
- New York Post
- Miami Herald
- Kansas City Star
- USA Weekend
- Condé Nast Bridal
- University of Pennsylvania Libraries
- Hebrew Union College
- American University
Many other smaller publishers also utilize Olive Software, as well. In addition, long-time customers are also outsourcing their digital production to Olive, seeking to reduce costs and achieve earlier delivery targets.
About Olive Software
Olive Software (www.olivesoftware.com) is
the leading provider of digital publishing solutions that allow organizations
to publish rich, interactive and searchable media by automatically transforming
documents into intelligent content components, or microcontent. By unlocking
the information within documents, Olive better enables publishers to
meet the immediate demands of the evolving Web, empowering them to redefine
traditional markets for their information. Olive Software is based in
Santa Clara, California, with sales offices in New York, Washington
DC, Denver, San Diego, and London, and R&D facilities in Israel.
Media Contacts:
Sasha Frey
Marketing Director, Olive Software
+1 720.747.1220
sashaf@olivesoftware.com